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商业模式计划书英文(精选20篇)-凯发k8游戏

| 杜红呀|

以下是小编为大家收集的商业模式计划书英文,本文共20篇,欢迎参阅,希望可以帮助到有需要的朋友。

篇1:商业计划书的商业模式

第一部分:what—讲清楚你要做什么。

用2-3页ppt讲清楚你准备干一件什么事。不要整页ppt都是大段文字,你要做的事应该是一两句话就能说清楚的。最好能配上简单的上下游图或功能示意图,让人对项目一目了然。

这里核心是要突出专注,表明你就想做一件事,而且就想解决这件事中的某一个关键问题。不要追求大而全,也不要产业链太长。

其次,目前商业巨头明显要做的项目、已经有几家在竞争且获得较好融资的项目不要去做。这样的项目已经有太多失败教训。不是说你做不成功,而是投资人不感兴趣。相对成功概率低,投资人不愿意同赌。

第二部分:why now—行业背景、市场现状

用4-6页ppt讲清楚行业背景、市场发展趋势、市场空间。要说明你在正确的时间做正确的事,而且市场空间大。

市场大,不代表有需求。要描述在目前的'市场背景下,你的项目抓住了一个用户的痛点。或者你的项目可以为用户带来更高性价比的产品或服务。尽量列出与竞争对手的对比分析,表明当前的商业机会。

第三部分:how—如何做,以及现状

用5-10页ppt讲清楚商业模式实现的具体方案。包括产品的研发、生产、市场、销售策略。

这里就是描述这个项目是如何实施的,最终达成的效果。建议多研究一下精益创业,产品规划和创业步伐要小步快走,阶段性验证、调整产品思路和商业模式。

第四部分:who—你的团队

用2-3页ppt讲清楚团队的股份和分工。团队要有合理分工,需要介绍团队主要成员的背景和特长。强调个人的能力适合该岗位,团队的组合适合创业项目。

项目是靠人来执行的,不同的团队出来的效果不同。要让投资人知道你不是一个人在战斗,有没有团队也从侧面说明了你的个人领导力。当然投给个人的钱与投给团队的钱完全不一样。有些创业者会拿网上报道的某某名人获得大笔投资,认为自己的项目更靠谱应该获得相应的投资。他不知产生高议价的是团队而不是项目,某某名人有一帮团队和相应的资源在后面。

第五部分:why you—优势

用1-2页ppt讲清楚你的项目和团队优势。“事为先、人为重”,让投资人相信你要做的事非常有前景,而且你们团队很适合这个项目。回答好两个问题:“为什么是现在做这个项目?”、“为什么你们能做成功?”

第六部分:how much—财务预测与融资计划

用2-3页ppt讲清楚前三年的财务情况,以及后三年的财务预测。早期项目的盈利不重要,投资人主要对高增长性感兴趣。表明你的融资计划,需要多少资金,准备稀释多少股份。

资金的需求一般做一年规划,这一年项目要达成什么目标,达成这个目标需要多少钱。稀释的股份要少于30%,稀释太多你就是打工的了,稀释太少投资人可能不太感兴趣。建议了解一下我们以前写的精益融资,设定阶段目标、小步快走。

很多投资人会从商业计划书的准备情况来判断创业者的综合素质。所以,商业计划书是创业者给投资人的第一印象!希望本文对创业者有用,如果你是投资人有更好的建议,也欢迎留言与我们讨论。

篇2:计划书英文

product introduction:

multifunctionalelectronic entertainment module is based on advanced connect and display technology, there s a smallwireless in each module and every module can combine together by specialviscidity surface material. every module includes different function such asmusic, video, phone, print, camera, game, etc. it’s fashion and flexible to use.

traditional or direct marketing channel:

i think direct maketing channel will be more coincident with our situation. next three reasons will support my opinion.

1. traditional ways will require many stores, we don’t have enough money to set up these stores.

2. our product is innovative, mostly consumers of this product will suit to modern direct retailing.

3. direct retailing is more efficient. people can buy the product anywhere as long as they can use the internet. on the contrary, only people near the store can buy our product if we chose traditional way. maketing online:

we have many reasons to chose this maketing channel.

1. it’s very convinient.because online shop can open twenty hours, people can buy our product at anytime.

2. it reduces number of traditional middlemen, so it can save much of our cost.

3. goods online is more cheap when compared with goods in the real store.so we can sell much more our product.

篇3:计划书英文

20**in marketing plans ,

work on a priority in the past year, im a joint efforts, the market development work was crowned with a result, their market shares and profits contribute to higher performance indicators for the new product line with the red.

but in marketing, and there

are some problems that need in this years work to improve and perfect.

the marketing department last year in accordance with market developments and achievements of the rivals sale, and sketched the objective below 40% to be grazing:market share of profits reached a new product contribute to higher x%.

income tax on profits contribute to higher goods to x%.

second, support and supplement the work to make up for a years work, and to better accomplish the objectives, should do well in the following work ( a) unity in thinking and clearly define responsibilities marketing plan on january 4, 10~organization job skill training, the main purpose is to be grazing:the marketing staff clear in the market strategies, thinking and understanding ;

ii let the market things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ; history3 set up for market development, and reduce the need to (b)

( two )in place marketing, to the market in this year will start the batch and in phases to a marketing keyin place, so close to the market, a better finish the job market.

the marketing department personnel to perform the following work:

( 1 ) through comprehensive research and market order and pertinently bring out the market promotion scheme ;

( agent to collect 2 ) competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed ( three ) guidance to the standardized construction market and promoting the healthy and steady development ;

( four ) pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.

( five ) on-time and comprehensive publicity and implementation of the company policy to promote a persons capacity ; ( six ) in the market practice and collation best cases, the method to sum up experience and recommend three .

full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this years marketing plan to increase the manning of the following posts ( meet the demand.

the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six three, the schedule

1 .promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products market share and to get a product brands development, and we will be in the companys development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system

brand promotion strategy.

the brand image (1 ) ( 2 ) product is passed down if competitive price.

for example, our “apple” brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive “identity” ; “apple” brand positioning is the needs of wage earners in the price to more than the same price advantage.

2 .of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network the second line city, my sales a terminal have increasingly cant meet the needs and improved from three to the countryside to cities dense the sales network in the marketing department this year will be the main objectives.

three .marketing ( one) actively using internal promotion and recruitment web site of the enterprises and brand.

( two ) in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.

( three ) an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.

( four ) use of various forms and the four, progress in the marketing department for the work of the content of the work schedule 1 as follows.

specific .the first quarter of the work of the first quarter of the work schedule.

one:sure this years publicity strategy: two:with the market work out a plan of action for three:satisfy the market and customers records building four:put up at the conference completed six:ago the design plan seven:planning to launch the activities of the prizes seven:planning to launch the activities of the prizes .

the second quarterly progress second: one:planning to launch promotion activities.

the second quarter ; series of promotional activities carried out two three .

the third quarter of our work on september one july and august work:the publicity plans for the implementation of two:pop up and strengthening propaganda and three:summer marketing activities in the fourth quarter to four .

progress of work on october one november december:two promotion for the implementation of two calendar:and yearbooks and issued three:the completion of the target market ago advertising efforts of the work done in four:summary the above are my plans.

thank you in in marketing

lingda 20**in january 3

篇4:计划书英文

contents

1: company overview

2: products, services and industry introduction

3: the competitive advantage of the product or service 4: industry or market

5: basic business model

6: studio development plan (goals)

7: planned use of funds

8: competition and risk

9: production and management

10: service mode

11: service and operate the facility

12: availability

13: key technical personnel

14: market analysis

15: marketing and sales

16: research and development

17: enterprise content management

18: directors and officers

19: salary system and r & d expenses

20: profit and investment proposals

一:company overview

muz studio network services, internet intermediaries nature's studio, located in moscow , contact telephone number is 0123456789, was established in may 1, , contact: chen.

muz network studios for web services, providing moscow chinese investors demand information collection and collation, is to provide service studio.

二:products, services and industry introduction

1, the site's development will bring in advertising revenue, but not the main source of income, website development when immature (less than 200 registered companies) charge; website development mature (more than 200 registered companies), the initial price will be $ 100 per month, according to market conditions will not fall below the minimum $ 20 (small ads), the highest not expected to exceed $ 500 per month.

2, the main source of income for sales escrow payment card direct revenue. website development immature (more than 200 registered companies) services provided as a free, web development mature (more than 200 registered companies), each company's average service fee will not be less than 50 dollars per month.

三:the competitive advantage of the product or service

major competitors for the chinese-language newspaper, wide coverage has now occupied the entire moscow chinese market, mainly on the future development of the newspaper more fresh content driven advertising, advertising is a major business expansion in moscow chinese way, the newspaper printing costs and cost of sales are higher than the network.

for technical reasons, the newspaper can not provide a convenient supply and demand information online self, newspaper companies inconvenient for customers in a timely manner will release their products to the newspaper's web site for the timely release.

muz network services provided are: to facilitate online customers with timely communication, supply and demand information dissemination and gathering. in the pay period of service, customers can easily publish their products online, with online easy way to the emergence of supply and demand information, the site will occupy part of the supply and demand of advertising newspaper advertising market share, which is muz network development provides a good space.

四:industry or market

supply and demand information network in moscow's famous self-help websites almost none.

muz site is supply and demand of the moscow region's first self-help chinese site, which make up the majority of chinese investors in moscow russian master deficiencies.

五:basic business model

muz studio set up in the domestic site server maintenance by the members of the studio in moscow. website provides information includes: the internet to find local characteristics in line with the information moscow by moscow, russian media finished article. then transferred to profit stage, using from zero from a way that will fully meet the profitability requirements.

六:studio development plan (goals)

1) recent development goal (1 year), and gradually increase visibility, within a year, will extend its influence to the whole moscow chinese, free service can achieve their goals.

2) long-term development goals (2-3 years), measures for the smooth conduct of fees, charges start from zero and gradually achieve profitability; for subsequent competitors compete effectively compete for capital for professional software development capabilities with an accumulated during the year popularity.

七:planned use of funds

staff costs start from the second half of the first year $ 100 $ 500 * 5 =

transport costs in the first year $ 100 * 10 = 1000 $

the first year of internet access 50 * 10 = 500 $ $

first year of the advertising costs 50 $ * 10 = 500 $

$ 500 the first year of dedicated server

total 3000 $

八:competition and risk

operating a variety of business , education agents and

newspaper sales as the main source of income comes from its main competitive pressures the company's newspaper ads and website advertising , but its web site technology is weak , on the site less competitive pressure generated , muz alibaba website will rely on similar but not the same service system overcome its pressure generated due to technical deficiencies .

九:production and management

start early, active pull some customers to join the site and take the initiative to help them publish their products free of charge to muz website, accumulated pre-demand information, this part of the main supply and demand information obtained through other media, in the maintenance base, and with attentive service win the trust of their website. to maintain the link between the company and the effort to get feedback, recording as many cases of successful trading, posted to the website to encourage other companies to join.

ready to start charging; preparation phase, the level of support in accordance with each company, delta card payment web services, and to ensure that existing registered companies allow access for some time, and can publish their information.

start charging when facing new companies charge a small service fee will not exceed $ 50 per month. then have registered for the better efficiency of the company, started by family service fee.

十:service mode

technically site is relatively mature, the process of updating the website for technical talent requires less maintenance on the website within the company has the talent can be improved in the pre-free maintenance. website development stage, and each company will remain frequent and regular home telephone contacts and maintain good relations with these.

十一:service and operate the facility

website can be updated at any one computer can access the internet to complete, a key part of the technical maintenance also just have a computer with internet access company will be completed. customers are also in use on their computers via the internet to complete.

十二:availability

as part of the network services industry does not need to produce the desired type of industry supply channels. for the technical side, the studio itself is involved in personnel moscow state university department of computer science students can independently complete the program maintenance, and some key part of the source code for developers to solve domestic outsourcing, you need a small amount of flash ad production staff, the cheap domestic professionals through outsourcing solution.

十三:key technical personnel

the studio itself is a founder and technical personnel, chen planned and implemented major work sites, liu jie also have a website production experience, mark familiar website preparation of the code, the three will serve as key management, will also be in contact business fully play its role. there are some technical maintenance workshop led by domestic ni zhengdong do certain aspects of maintenance, including the source code of dressing. content on the website, will hire part-time staff updates, a non-technical work, staff costs depending on income distribution, the total staff costs around 100 dollars each month.

十四:market analysis

analysis of chinese investors in moscow market needs of user groups is self-employed commodities get more local buyers, mature after muz can help meet this demand, the demand for the laws and regulations related to consulting, the company registered in moscow , identity authentication, ticket purchase, as well as the guidance of moscow life, etc., muz website advantage by virtue of the site to meet those needs.

user group for the chinese investors in moscow, a small part of moscow students. as low operating costs, the russian general consumption level is high, the low level of domestic consumption, the use of domestic production staff and network operating costs in moscow localized network services operating chinese demand, profitability becomes possible, and the profit margin is higher.

十五:marketing and sales

service charges fees for the purchase of the studio way passwords printed recharge card or studio personnel door service fee approach. recharge card printing, will be outsourced to moscow phone card sales network, using its already mature sales network prepaid card sold will achieve long-term goals to charge high user groups, user groups independently buy cards enjoy the service.

after-sales service

door service including large companies use someone to help guide, small and medium companies to achieve active telephone guidance, individual users to give some answers online, all customer information through the website set up registration information database to obtain the client company, the initiative will bring customers to a customer service friendly enjoy the service experience.

十六:research and development

the generation of new services for the development of a new network service program, the old program to upgrade services and new program development, one needs an annual $ 200 per year. future network service program will continue to improve, and now outsourced coding in the case of funds can hire specialized technical backbone for the studio, and outsource more domestic program design studio to complete the new program requirements.

part of the network management program research tasks will guide the completion of the studio, the studio future earnings 30% will be used to support new service development.

十七:enterprise content management

senior management - information update section, business and service department, technical development and maintenance department, sales department.

information update section: two contract workers hired to complete the number of updates, released after examination.

business and service department: salesman turns provide on-site services and contact the business, demand for part-time workers 10 people, in accordance with the quantity of business to receive bonuses.

technology development and maintenance department: studio executives to work for both technical maintenance personnel.

sales: the executives and outsourcing specialized marketing agency is completed.

十八:directors and officers

director chen has veto power 22 years studying at the moscow state university, department of computer science has five years of experience in the production website, participate in the planning muz business network.

liu jie, director of veto 22 years studying at the moscow state university department of computer science has

making personal website experience, the ability to modify the website code, participate in the planning muz business network.

mark board veto 21 years studying at moscow state university philosophy

department website production has basic knowledge, familiar with html language, common planning muz business network.

十九:salary system and r & d expenses

remuneration system and r & d expenses (personnel, equipment, facilities, research, office expenses, etc.)

founder of the studio executives who, within a year before the site is not income will not leave, do not receive remuneration. outsourcing tasks estimated expenditure does not exceed $ 200 each, employing an average of 50 dollars per person per month, six months after the employees need to be flexible flash authoring a person, information updating a person, salesman a person.

research and development expenses (personnel, equipment, facilities, research, office expenses, etc.)

server rental fee $ 500

staff costs: six months after the first year, $ 100 per month

3 computers: each worth $ 1,000 (existing)

office space: $ 350 per month (can not)

transportation fee: $ 50 per month

internet: usd 50 per month

selling expenses (channels, marketing costs, etc.): $ 600 the first year, the second year of 2400 dollars

二十:profit and investment proposals

the first year of negative profit $ -3,000

the second annual profit 7800-4800 = 3000

the third annual profit 21600-4800 = 16800

the fourth annual profit 36000-4800 = 31200

(market development in accordance with the expectations envisaged development)

funding gap: 3000 usd:

invested $ 3,000, accounting for 10% stake out of the way for the sale of shares at any time.

loans up to $ 3,000 loan 3 years, the return of 3600 dollars, no equity.

篇5:计划书英文

精编资料

商业计划书模板---英文版business plan templatebusiness plan[my company]123 main

streetanytown, usa 10000123-4567[your name][date]table of contents...

商业计划书

商业计划书模板---英文版

business plan template

business plan

[my company]

123 main street

anytown, usa 10000

123-4567

1

[your name]

[date]

2

table of contents

executive summary .......................................................................................................................................... 1

management ..................................................................................................................................................... 2

[company] history ............................................................................................................................................. 5

[product/service] description ............................................................................................................................ 7

objectives.......................................................................................................................................................... 9

competitors ..................................................................................................................................................... 10

competitive advantages ................................................................................................................................. 11

innovation ........................................................................................................................................................ 13

pricing ............................................................................................................................................................. 14

specific markets .............................................................................................................................................. 15

growth strategy .............................................................................................................................................. 16

market size and share .................................................................................................................................... 17

targeting new markets ................................................................................................................................... 18

location ........................................................................................................................................................... 19

manufacturing plan ......................................................................................................................................... 20

research & development ............................................................................................................................... 21

historical financial data ................................................................................................................................. 22

proforma financial data ................................................................................................................................. 23

proforma balance sheet ................................................................................................................................. 26

cost control .................................................................................................................................................... 27

effects of loan or investment ......................................................................................................................... 28

attachments .................................................................................................................................................... 29

3

executive summary [my company] was formed as a [proprietorship, partnership, corporation] in [month, year] in [city, state], by [john doe] in response to the following market conditions:

[startup, growth] opportunities exist in [product/service].

the need for use of efficient distribution and financial methods in these overlooked markets.

[i/we] have several customers who are willing to place large [orders,contracts] within the next three months.

several other prospective [customers/clients] have expressed serious interest in doing business within six months. [i/we] previously owned a company that was active in the widget markets. over the past few years i spent much time studying ways to improve overall performance and increase profits. this plan is a result of that study. the basic components of this plan are:

1. competitive pricing

2. expand the markets

3. increased advertising

4. lower our unit costs,

5. thereby achieving higher profits.

1. sign contracts

2. increased advertising 3. increase office staff

to this end, [i/we] need investment from private individuals and/or companies. a total of $xxx is

being raised which will be used to finance working capital, plant and equipment. the company will be incorporated and common stock issued to investors. the company will be run as a [proprietorship, partnership, corporation].

financial goals sales net income earnings per

share

year 1 $25,000 .01 year 2 $250,000 .12 year 3 $375,000 .14

1

management

[name] [title][experience]sales growth from zero to $1,000,000 in five years.led market in market share - 30%.

formulated advertising budgets & campaigns.

pioneered new distribution channels. established national sales force.

established national repair & service centers.

brought new and innovative products to the market.

designed point-of-purchase materials.

[education}

university of boston

boston, ma

b.a. - computer sciences

president

john q. doe, chief executive officer, and director since february 1988 and president since january 1990. mr. doe was the founder and chief executive officer of the original operating company known as random excess, inc. he has had experience in the widget field with his own firm, john doe co., of oshkosh (wisconsin), from 1980 to 1987. this firm was sold to fatcat widgets, inc. in 1987. mr.2

篇6:计划书英文

二十一世纪是一个科学文化快速发展、国际交流不断增强的时代,而英语作为国际通用的语言,其地位就愈加重要。为了使大学生们在学好中国语言文化的同时加强对外国语言文化的了解,在多方位的比较中加深对人类文化的理解,增强人文素养,提高综合素质,浓厚校园文化氛围,提升同学们学习英语的热情和兴趣,校学生会女生工作部和留学工作部特此策划合办英文征文大赛。

一·活动宗旨:

征文活动将本着为同学服务,为校园服务,为文学服务的宗旨。将我们的情感与才能通过我们自己的文笔展现在众人面前,

二·活动主题:

1针对中西方文化的不同,谈谈你的看法

2针对神舟七号的升空,谈谈你的感想

三·活动目的:

展示英语才能,传播青春时尚

四·活动内容:

本次征文活动,能够丰富校园文化生活,营造校园英语学习氛围,为校园原创作品提供一个展现的舞台,让我们的才能有一个挥洒的空间,让一股清新的文学风弥漫在我们的菁菁校园。因此,本次活动现面向全校同学征集稿件,为同

学们提供一个表达自我,展现自我的舞台。

五·活动安排:

1 活动宣传:

由女工部与留学部拟定关于活动时间地点及参与方式的通知,交 由宣传部制作宣传海报,在全校范围内张贴宣传。

2 活动时间:

(1)稿件征集日期:10月21日至11月5日

(2)结果公布日期:11月10日

3 交稿地点:

校学生会女工部及留学部办公室

4 活动形式:

本次活动将在全校举办,以保证我们参加本次大赛稿件的广泛性。后请参赛选手按照规定的截稿日期将稿件交给女工部或留学部办公室。

5 活动要求:

1本次活动本着公平公正的原则进行。

2投稿文章主题可从活动主题中任选一个,题材不限。

3投稿文章内容积极向上,必须为原创作品,不得抄袭、套改。

4稿件请注明作者的真实姓名及详细的凯发k8游戏的联系方式。

六·奖项设置:

一等奖 3名 凯发k8游戏的荣誉证书

二等奖 5名 凯发k8游戏的荣誉证书

三等奖10名 凯发k8游戏的荣誉证书

优秀奖20名 凯发k8游戏的荣誉证书

七·评比方法:

1将所交稿件由两部合作进行初审,审核的主要目的是参赛者所提交作品的真实性和可读性。

2最后由学校教师统一评判,筛选出最终的优秀作品。

八·结果公布:

将以海报形式在全校范围内公布获奖名单及获奖作品。

校学生会女工部

xx年10月19日

篇7:计划书英文

catering business plan

一、创业经营宗旨和理念one, entrepreneurship, purpose and philosophy 明月西餐厅的经营宗旨为:“著意求新,以客为尊”,经营理念为“极意营造幽雅、舒适、休闲之气氛,融汇西方餐馆美食”。moon restaurant business purpose as: “deliberately innovation, customer-oriented” business philosophy is “intended to create a very elegant, comfortable, leisure atmosphere, integrate western restaurant cuisine.”

二、市场定位second, market positioning

1. 选址方面:明月西餐厅位于学院的美食街内,与连串的快餐店连在一起,但都作为美食街唯一的西餐厅 . 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 location: the moon restaurant is located within the school food street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.

2. 格调方面:明月西餐厅为温馨浪漫的风格,为顾客提供优质的服务,给顾客贵族式的享受,力求营造一种幽雅、舒适、休闲的消费环境,引导消费者转变消费观念,向崇尚自然、追求健康方面转变。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers

aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing

environment for consumption, and guide consumers to change consumer attitudes, to advocate naturally, the pursuit of health changes.

3. 校园市场环境方面:校园经济的市场有很广的发展领域,消费者也是很单纯的消费,相对外部市场竞争要小,个体经营单纯,以小投资为主,服务于在校大学生。 3 campus market environment: campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服务于学生,应该提供最优质的服务,首先,要吸引学生的注意目光,让他们能在最短的时间来光顾本店,所运用的营销方法是多种途径的;其次,是怎样达到以下营销效果serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness

潜在客户potential customers

现实客户real customers

满意客户satisfied customers

美誉度reputation

所运用的营销方法也是多种多样的。by the use of marketing methods are varied.

4.swto 分析 4.swto analysis

学院现有一万三千几个师生,调查资料表明他们多消费用于饮食方面占了 54.7% ,正因如此,饮食也是在学校创业首选之路。several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way

entrepreneurship in schools.消费对象比例图如下:object of consumption ratio is as follows:

同时在校院里经营西餐厅的 swto 分析图如下:while in the school yard run restaurant in swto analysis is as follows:

s :美食街附近是男生宿舍最聚中的地方,偶尔去美食街的人占了全师生s: food street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student

w :大多数学生都习惯了到快餐和学校所设的饭堂就餐,对于西餐厅来说不那么的习惯,但资料表明对西餐厅有兴趣尝试的占了w: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant

habit, but the data show that the western restaurant are interested in trying to account for

o :现时有 40.2% 师生觉得现在学校最缺的服务是就餐环境,而适合明月西餐厅设计是幽雅、舒适、休闲的消费环境,这可表明了,明月西餐厅开业后会有更受欢迎的可能性。o: at present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the west will be more popular after the restaurant opened possibilities.

t :美食街有众多快餐店和学校内有五间饭堂t: food street, there are many fast food restaurants and school canteens within five

三.iii.管理理念management philosophy

1. 尊重餐饮业人员的独立人格1.respect catering staff independent

personality

2 互相监督:管理层监督员工的工作,同时员工也可以向上级提出自己的意见或见解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion

3 营造集体氛围:既要上下属感受到西餐厅纪律的严明,也要关怀员工,让员工感受到来自集体的温暖,有利于加强凝聚力,提高工作积极性 3 to create a

collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation

4. 公平对待,一视同仁,各尽所能,发挥才干 4 treated fairly, equally, whatever, ability to play

四.four.产品介绍products

以西式扒类为主,结合快餐、中西炖汤、中西式局饭、皇牌主食套餐,小食天地、美颜甜品、水吧饮料等来满足消费者的需求:western-style steak, combined with fast food, chinese and western stew, rice and western bureau, ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:

1. 推出皇牌主食套餐,经济实惠,例如:泰汁鸡扒印尼炒饭套餐、青咖喱猪颈肉扒伴意粉套餐、鳗鱼泰汁鸡扒局饭套餐等,各套餐还配有(粟米忌廉汤、油菜、热奶茶或冻柠乐),最适合校园情侣品味。 1 release ace staple packages, affordable, such as: thai sauce chicken indonesian fried rice packages, green curry grilled pork neck with spaghetti packages, eel sauce thai chicken rice set bureau, etc. each package comes with (corn bogey lian tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.

篇8:计划书英文

in order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. how to develop the catering business plan according to the actual situation? here is a japanese hand-pulled noodle shop business plan, for reference.

the restaurant name: hand-pulled noodle master house

location: keelung city love three road near the mcdonald's

business philosophy: mainly to japanese cuisine, to allow customers to enjoy the delicious japanese hand-pulled noodle, giving customers a comfortable dining environment, and there is little keelung hand-pulled noodle shop, if the customer would have been good soup home.

subject and object: in the vicinity of the office workers and students.

once customers: keelung temple tourists.

main competition: keelung temple of the mouth of the food stalls and near the restaurant.

competition: near the fast food industry and 7-11.

market analysis:

the 1 is near the temple snacks and fast food restaurants, we have to respond to m type society, so to civilian price to attract consumers to meet the various consumer groups.

2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.

3 although japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.

expenditure and net profit:

shop cost: nt $12 million (the same below)

one month store rent: 100 thousand

table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan

employee salary:

field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month

the 24000 yuan (a month), the number of 3, 7 yuan a month

the work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan

total amount: 179800 yuan

water and electricity gas:

electricity bill: 80000 yuan a month 40000 yuan

gas: vat 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month

total amount: 49600 yuan

food ingredients:

face: 2500 yuan a day, 75000 yuan a month

dish money: 20xx yuan a day, 60000 yuan a month

meat: 5500 yuan (two days), a month 82500 yuan

miscellaneous: 1000 yuan (one day), 30000 yuan a month

seafood: 3500 (one day), 105000 yuan a month

total amount: 352500 yuan

drinks:

lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month

black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month

milk 1 bottles 125, 15 bottles per month, 1875 yuan a month

total amount: 6675 yuan

net profit: day: 15656 yuan: zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan

according to the current estimate of about two and a half can be returned to

篇9:计划书英文

英语商业计划书(business plan)

第一讲:概述

第二讲:现状分析

第三讲:目标确定

第四讲:组织结构

第五讲:产品分析

第六讲:市场分析

第七讲:市场策略

第八讲:生产分析

第九讲:财务分析

第十讲:附件

第一讲:概述(executive summary)

概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。

概述应包括的基本内容有:

企业的宗旨,例如:

in 20xx, abc corporation was created to...

now, abc corporation is at a point where…

背景介绍,例如:

for many years people have…

the condition of the industry today is such that…

产品或服务及市场竞争情况,例如:

we have just completed the development of s30 – a novel

and proprietary construction tool

compared to competitive products, our s30 can…

企业目标,例如:

our objective, at this time, is to propel the company into a

prominent market position. we feel that within 5 years abc

corporation will be in a suitable condition for further

expansion, an initial public offering or profitable acquisition.

to accomplish this goal we…

管理团队和管理组织,例如

our management team consists of 5 men and women

whose backgrounds consist of 10 years of marketing with…

市场策略,例如:

the fundamental thrust of our marketing strategy

consists of…

财务状况和计划,例如:

in 5 years we will have… and our investors will be

able to…

结论,例如:

abc corporation enjoys an established track-record of

excellent support for our customers. their expressions of

satisfaction and encouragement are numerous, and we

intend to continue our advances in the…

第二讲:现状分析(present situation)

这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。

市场环境,例如:

the marketplace has been stagnant for 2 years. we are

poised now to…

产品或服务,例如:

the present stage of s30 is in the design stage.

产品生命周期,例如:

our current product line is…

价格和利润,例如:

current prices are… and profits are…

客户,例如:

current customers are using our… for…

销售渠道,例如:

we have service centers, retailers, manufacturer’s

representatives…

管理团队情况,例如:

most of our management is in place, however, we require a

production manager to complete our team.

财务状况,例如:

current cash available is….

第三讲:目标确定(objectives)

企业目标是企业使命和指导方针的具体化和数量化,它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长,一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。

企业的基本目标,例如:

the primary objectives of our organization are to:

a

b

c

投资收益率(roi),例如:

based on a xxx% market share for our xxx product by

20xx, we estimate our return on investment to be xxx%.

财务目标,例如:

last year this year next year

sales

$ volume

unit volume

% increase/decrease

share of market

gross profit

manufacturing

fully burdened

marketing expenses

advertising

sales promotion

trade allowances

other

欲计将来增长、改进的目标,例如:

other objectives we have set for ourselves include xxx.

we expect to replace (competitive/existing products or

services) by xxx% by 20xx.

we plan to add xxx (retailers, distributors, service centers)

per month/year and we will have a total of xxx (retailers,

distributors) by 20xx.

第四讲:组织结构(management)

投资者考察企业时,管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式,科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有:总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题:

1.主要管理人员和专业人员的发展路径是怎样的?他们具有哪些技能?

2.公司未来的组织机构是怎样的?

3.谁将成为部门领导者?

4.在哪些领域的`管理应该加强?

5.报酬机制如何?

团队结构介绍,例如:

of the xxx people who make up the development staff,

there are xxx founders who hold the following positions:

xxx, president

xxx, vice president of finance

xxx, vice president of marketing

xxx, vice president of sales

xxx, vice president of engineering

xxx, vice president of research

xxx, vice president of operations

xxx, director of marketing

xxx, manager xxx development

xxx, corporate attorney

管理人员描述,例如:

xxx, president

xxx degree, university of xxx

xxx’s professional experience includes many different

areas in the xxx industry.

人力资源需求,例如:

(company) development team recognizes that additional

staff is required to properly support marketing, sales,

research, and support functions.

第五讲:产品分析(the product/service)

产品介绍应包括以下内容:

1.产品名称

2.性能及特性

3.产品所处的生命周期

4.产品的市场竞争力

5.产品的研究和开发过程

6.发展新产品的计划和成本分析

7.产品的市场前景预测

8.产品的品牌和专利

此外,还要从顾客和投资者角度出发回答下面的问题:

1.顾客希望企业的产品能解决什么问题,顾客能从企业的产品中获得什么好处?

2.企业的产品与竞争对手的产品相比有哪些优缺点,顾客为什么会选择本企业的产品?

3.为什么用户会大批量地购买企业的产品?

4.本公司能提供哪些购买便利?

5.企业为自己的产品采取了何种保护措施,企业拥有哪些专利、许可证,或与已申请专利的厂

家达成了哪些协议?

6.为什么企业的产品定价使企业产生足够的利润?

介绍产品,例如:

this capability for xxx is a unique feature enjoyed by

(company) and our customers.

专利保护,例如:

our product(s) is protected under the following:

产品价格优势,例如:

regarding cost savings (product/service) will save our

customers money in terms of xxx.

产品测试,例如:

completed tests have shown that xxx (results).

产品特性描述,例如:

xxx is another powerful feature. this includes xxx.

xxx saves a tremendous amount of time when xxx.

第六讲:市场分析(market analysis)

这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间;知道市场有良好的发展前景,即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入,以及他们的财务实力。此外还要对自己产品所具有的优势作分析,对未来市场变化趋势作预测。

介绍目标顾客购买的原因,例如:

it is easy to understand why the principal buying motives

are xxx because xxx.

篇10:计划书英文

in applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.

generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. to apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.

europe and the united states, especially immigrants from countries, such as australia, new zealand, canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.

in general, the learning plan needs to include the following contents:

1si-mp-le descriptions of their learning experience, professional background and working experience;

2 descriptions of their further study motives and why to choose the country, the university and the professional;

3 detailed study schedule;

4 introduction of foreign funds required and sources;

5for future occupation goal elaboration, returned to reason.

study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. on the study plan in document writing, can and other sites to get help.

as a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as my choice of university of toronto in canada, my career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. your pa-pe-r should be very legible, cannot let the embassy staff from your text“ mining” you“ potential” content.

study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain new zealand master's of busineadministration program admission, then clarifies his occupation goal is to return to china to become a multi-national corporation of high level managers, and he in china for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。

篇11:计划书英文

i am a student, graduated from baoyang middle school, nanning, guangxi autonomous region, in 20xx. i am still studying in high school now, because i was not eolled by the ideal university last year. recently, i have a dream to study abroad. then i search online and find that it is more convenient and suitable for me to go to new zealand for study.

first, new zealand is a multicultural country, which has the most advanced education in the world. second, the tuition is lower than other countries’, which i think is more reasonable for me. finally, the climate of new zealand is similar with the climate of the south of china. considering above reasons, i told my parents my plan on going to new zealand for study, and my parent agreed with me.

as a girl, i like preschool education since i was young. nowadays, chinese parents, who want their children to get better education, pay more attention to preschool education. if i study specialized curriculums on preschool education, i will go back china and work hard on preschool education after leaving college.

my plan is as follows: first, i plan to study english in language institute for about a half year in new zealand. then, i will study specialized curriculums on preschool education.

i believe i have the ability of study abroad, because i have finished all high school curriculums. besides, my parents both have job and have rich income, so they will support me to finish my study. after finishing my study, i will return to my homeland and work on preschool education, so as to realize my life value.

我是江苏省南京市xx中学20xx年高中毕业生,由于未被理想大学录取,我一直在xx中学复读。自20xx年起,我受同学的影响,产生了出国留学的念头,于是我通过上网了解到去新西兰留学有比较多的优势。

首先,新西兰是一个多元文化的国家,具有世界先进的教学水平;第二,留学费用比其他国家较低、较合理;第三,气候也与我国南方差不多。因此,我向父母提出拟到新西兰留学的愿望,得到了父母的支持。

因为我是女孩子,从小就喜欢幼儿教育。且现代中国的家长对小孩的教育要求比较高,我如果能到新西兰学习幼儿教育专业课程,学成回国后一定能在幼儿教育事业上有作为。所以,我决心到新西兰留学,打算先用半年的时间到语言学院专修英语,过好语言关,再进行幼儿教育专业课程学习。

我相信我已经过三年高中课程的学习,又经过一年的复读,在学习能力和知识水平上有了一定的基础。同时我父母都有固定的工作和较丰厚的收入,在留学经费上也会得到父母的全力支持。因此,我一定能较好地完成留学课程。学成回国后,我一定能实现我从事幼儿教育的愿望,并能在幼儿教育事业上实现我的人生价值。

篇12:计划书英文

a business plan of promoting moocs among chinese high school

students----

advancing the links between chinese college and high school education

___________________________________________________________________________________

1. introduction

china still uses the most traditional educational systems[2]. the chinese ever since mit and havard employed government is now slowly supporting the mooc(massive online open courses), it use of mooc as it gradually become is leading the revolutionary changes of market-oriented and globalized. we believe traditional education systems[1]. mooc mooc's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. however,

developing countries such as india and most people believe that the quality of

educational systems are proportional to its only 23% of people from age 18-22 have price. but nowadays, as more and more graduated from university in 20xx[4]. university implement mooc and its therefore, a change is needed, and mooc policies of sharing informations, better comes right in place.

education can be accessed cheaper and

easier.

-because mooc is online based, it is in fact a new market, indicating huge the world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. if online courses such as mooc will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. it is possible that one day students in china.

many chinese institude will also use its

ideas. since mooc is becoming and seen -teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. with chinese universities, high schools, and the implementation of mooc, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly

and feasibility in this paper.

potential

reduced. therefore, schools' expenditure could be reduced. students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 use of mooc and its market can listen to courses and lectures in a less

the cost for premium or high-level

education in china is lavish, and is not -

accessible for people in the lower class.

preliminary cooperation among chinese autonomy,

firstly ensure the authority diversity, openness, and top universities and coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. also, interacting with other students. “most the three self-admission alies among significantly, moocs build on the chinese top universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.

it has make it easier to build common interests” therefore, active china’s mooc system. although the engagement and interaction are key development of china's internet is mooc instructional methods[5]. mooc's gradually becoming the forefront of the use of the makes its accessibility is much world, china still lacks technological higher than of traditional educations and innovation in its online market.

the result reliable and recognized by most companies of implementation of mooc is dependent because of fast development of it.

there on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the chinese internet/online the great potential of mooc in china will education market.

likely create the world's leading mooc

running system high school-university 1.4

link mode?

1.3

mooc's competitiveness advantages management and profitability forecast 1.4.1 management and the basic management should be done by universities, businesses, high school, government in a joint and consensus way. mooc have considerable advantages that business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.

connectivism values schools and colleges will take mooc into

practice,

and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. capital courses and the utilization of data in the

and establishment of mooc platforms. this is requirements include making

developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting moocs among chinese and funding during the beginning of early high schools.

developments of mooc.[6,7]

1.4.2 profitability forecast

entrepreneurial organization profits will be gained once courses and study materials are published online. 2.

partnerships with institutions, digital co-overview

operations, sponsors, and advertisements purpose: better education that serves the could also generate income. people

in the earlier stage, profits mainly come name of the organization: from bonuses of the operation of moocs. development department of chinese in the later stage, profits mainly come from moocs

the bonuses of ipo(initial public offerings). goal: the promotion of moocs among the maturity stage of a moooc platform chinese high schools and the in china should be a completed industrial

chain: technology, funding, application

and teaching resources in the front end;

companies that admit the learning

experience of mooc learners and provide

the fact is, china has yet to fulfill the

requirements of this completed industrial

chain. meanwhile, internet business has

advancement of the links between chinese high school and colleges education job opportunities for them in the back end. business strategy: introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of mooc platforms and efficiently. by introducing moocs, diversivication of resources.

facilities needed:

courses for high school students could be advantageously shared through the network, embodying the central idea of moocs, which is massive and online.

colleges and high schools for trial

operation ( schools in the early centers of 3.1.2 -the “long-term education reform moocs, see 4.3 assessment of the and development plan (20xx-)” marketing ability and 5.1 marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.

3. products and services

3.1 background of research and development

education. it also mentioned that \"it has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of

3.1.1 - presently, the promotion of moocs chinese education. has gained relatively low popularity among chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. moreover, current courses aimed at high school students specifically fail to realize

3.1.3 -the current education reforms proposed convergence between university and high school is a breakthrough in china's education reform[9,10]. weihe xie said ,''the current breakthrough in educational reforms proposed is the

convergence between university and high school. one of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. a change to broaden the basis of high school is needed. including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].

promoting classes without division between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming chinese college entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.

most chinese teachers stick to traditional teaching methods with a low level of

application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.

communications as well as collaboration contribute to the broken links between these two educational institutions. promoting dialogues and strengthening cooperation are fundamental to advance the links between them.

3.1.5-recent practices of moocs credit systems in europe,

credit transfer and accumulation system (ects) presents an opportunity to transform moocs – free, standalone courses – from academic novelty to meaningful qualifications. the ects is a standard for comparing student attainment and performance in higher education institutions across europe. under the

articulation mechanism, which is the basic obstructs the development of critical

the relationship between the university and 3.1.4-inadequate and inefficient establishment of diverse and differentiated between high schools and colleges examination. meanwhile, moocs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the lisbon recognition convention.

on the other hand, within mainland china, the development of mooc platforms has provided insights of forming a brand new mooc credit system between chinese colleges.

with the publication of qinghua university’s moocs platform, “xuetang online”vice principal of the elitist university, professor yuan si concluded that realizing mutual credits recognition would no longer be unreachable.

to summarize, recent practices have revealed the significant potentials of building a strong mooc credit system for not only chinese colleges, but also the high schools.

3.2 product patterns and development plans

development plan one abstract:

advancing links between high school-required courses and college moocs by strengthening cooperation between colleges, high schools and mooc development companies. the advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. development model:

led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. adapting the degree of difficulty of college moocs to the proper level of understanding of high school students; b. adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;

mooc development companies enlarge investment in technological innovation to further address the following tasks: a. providing more individualized and interacted learning experience of high

schools;

b. fulfilling high school students’ needs for entertainment while maintaining the quality of courses; development plan two abstract:

promoting high school students’ participation in college for-credit moocs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of mooc college-high school credit system. development model: -ensures the validity of identity authentication through:

1)establishing proctored examination centers which organizes moocs final examinations at stated times every year ( one time in the first year recommended)

as between colleges and high schools through:

1) promoting mutual recognition between existing chinese colleges alliances (the three alliances for example) as the first step

2) recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally

3. enlarges the number of target audiences by:

1) increasing budgets in advertisement by colleges and high schools

2) promoting mutual recognition between regions (the existing chinese colleges alliances for example)

4. establishing high school moocs learning community by:

2) improving the technical level of identity in the light of the successful running of the

biggest mooc learning community authentication

3) improving the technical level of online remote proctor

2. promotes the mutual recognition of

presently in china, the guokr learning community it is of vital to endeavor to developing “small platforms” (mooc learning community

mooc credits between colleges as well apart from building the “big platforms”

(mooc platforms). it serves the goal of maximizing the benefits socialization learning.

development mode:

basically, colleges, high schools and mooc development companies cooperate on the creation of high school mooc learning community. the major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. besides, mooc development companies are required to strengthen technological innovation and systematic maintenance in order to provide more individualized and interactive learning experiences for participants.

online mooc learning community 1) creating online clustering community and increasing budgets in perfecting the automated complementary learning tools

2) creating incentives to encourage

academic conversations between students and providing highly individualized learning experience 3) strengthening teachers’ academic guidance for students

4) completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) perfecting the existing feedback system 6) perfecting the existing teaching modes offline mooc learning community 1) establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. organizes mooc learning forum for high school students, mooc teacher seminars and mooc developer seminars regularly both online and offline

development plan three abstract:

while required courses are still dominant teaching experience

in high schools’ syllabus, teachers exploits d. summarizing the practices of applying moocs as a complementary tool to teach moocs to high schools in different certain area of knowledge (especially those closely related to certain college courses). this is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.

a. collaborating with high schools, mooc development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools

b. recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms

c. enlarging budgets in technological development to improve information processing ability of moocs; conducting large-scale in-depth interviews mooc teachers to create more convenient and individualized

regions and thus writing the guide book about application of moocs in high school required courses by mooc development companies 3.3 function of the product

this product is designed to facilitate the promotion of moocs among chinese high schools and advance the links between chinese colleges and high schools. advancing links between high school-required courses and college moocs, promoting high school students’

participation in college for-credit moocs and enlarging the application of moocs in high school required courses altogether will exert significant influences on advancing the links between chinese high school and colleges. to be more specific, the functions of this product is shown as follows: a. basic functions

1) fulfils high school students’ huge demand for more diverse classes

2) complements the current educational resources

3) promotes the development of communicational skills and critical thinking ability of students through feedback.

4) bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. additional function

c. fosters understanding of required courses

d. facilitates high school students’ recognition and planning of college majors

e. encourages academic communication between high school students’ and between high school students’ and college students

f. performs as the preliminary studies of constructing college-high school mooc credit system nationwide g. promotes the informization and modernization of education

h. promotes the “localization” of moocs

4. market analysis summary 4.1 brief summary of time period i. the embryonic period: five years [13]..

ii. the period of rapid growth:

promotes among other colleges and high schools; estimated: three years.

iii. the period of growing maturity of the mechanism:

popularized among chinese educational institutions and seeks for a new level of innovation and promotion.

4.2 time period

period one (the embryonic period)

market objectives:

finishes the construction of moocs in top universities and starts the trial operation of college-high school moocs credit system.

estimated: five years

comprehensive analysis of data and prompt targeted mainly at top colleges; estimated:

the first year:

a. seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. finishes the preliminary construction of

a. under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.

independent moocs platform in

conjunction with the government's work; the fourth year: c. advertises to win audience;

d. cooperates with high schools who sees its potential;

the second year:

personnel training to pilot schools a. moocs are expected to be reachable in where the online courses have taken shape;

b. starts the trial operation of studying

moocs as elective courses in different period two (the period of rapid growth) classes separately; students’ academic market objectives: performance in these courses will be

used to evaluate their academic after meeting the requirements and funds proficiency and transform into credits needed by moocs, its development is with

the third year:

a. expands audience and attracts more universities and high schools for cooperation as mooc gradually become more mature and earn greater reputation at the city level in china.

a. provides corresponding hardware and the fifth year:

most provinces around china; promotes the integration of mooc platforms in different areas of the country.

corresponding school-specific expected to enter a period of rapid

expansion where the number of high schools participating in moocs increases significantly, as the links between high

policies;

schools and colleges are gradually starts necessary redistribution of mooc advanced. this period is also regards as the educational resources and coordinates the critical three-year development period.

development nationwide.

period three(the period of growing

the sixth year:

with growing competition and cooperation maturity of the mechanism): between moocs in different regions,

market objectives:

different radiation range takes shape and region-specific college-high school mooc i. credit system are expected to be driving to the maturity stage.

ii.

the seventh year:

a. the gradual formation of a polycentric pattern of chinese moocs platforms of different regions; different mooc centers establishes steady partnerships with leagues of colleges and high schools;

b. sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; the eighth year:

with guidance of the government and

presently, coursera, edx, and udacity, forms three leagues of colleges that produce moocs. on the other hand,

realizes the stage of maturility of mooc platforms and mooc mechanisms;

focuses on the perfection and updating of moocs in the later development phases;

iii. enlarges its influence and obtains more diversified educational resources by promoting chinese mooc mode to other areas in the world;

4.3 assessment of the marketing ability

comprehensive analysis of the market trend,

based on the analysis of the current major mooc platforms and the chinese three major college leagues of independent recruitment, four centers are estimated to become future mooc centers. beijing, shanghai, pearl river delta center, and chengdu are the four candidates of best potential.

with consideration of the current division structure of chinese it (information

1. the introduction of foreign experience for domestic development: in the light of foreign company-college cooperation mode, develops the independent capability of domestic it companies to attract greater maket shares.

2. achieve the goal of enlarging influence from sample to the whole and from top to the bottom:

domestic top universitis take the leading

technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “from each

domestic outstanding universities take the

according to his ability, to teach according leading role of seeking cooperation with to his need”: sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.

5 marketing strategy 5. 1 marketing plan

opertion of having mooc courses and running mooc college-high school credit system;

starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;

3. promoting the integration of platforms and diversivication of educational resources:

enlarges the market by integration and perfection of mooc platforms to attract larger number of it companies and cooperative schools;

discloses most college courses to the public in order to promote the

diversivication of educational resources; also perfects the division of labor of different schools in the mooc platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on mooc platforms;

5.2 planning and development plan provides educational resources (courses and learning materials) by the institutions of higher learning, with technological

support provided by network companiesin oder to build mooc platforms and online student archives. archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any

the development plan of mooc development companies are divided in three parts below:

1. in the intial stage, develops chinese college-high school mooc platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.

3. develops the derivatives of mooc, such as mooc based library, mooc

based interactive learning multimedia

systems and individual creation of courses. 6.2 management plan overview

6.1 consititution of the management team:

school authorities(three): director of courses recording (one) school directors operations explorer enterprise square (5):

ceo (chief executive officer) similar to the general manager, ceo, president, corporate legal representative.

coo (chief operating officer) executive general manager, coo similar cfo (chief financial officer) chief financial officer, general manager of similar financial

cto (chief technology officer), cto similar engineer

collection and distribution of cio (chief information officer), chief information officer in charge of corporate information

a.ceo and school directors make final decision on important affairs about the operation of mooc platforms.

b. director of courses recording, cto, and cio make decisions on regular construction of mooc platforms. c. operations explorer and cio, cfo, coo decide on the daily operation and development palns of mooc platforms. d. in the school, the director of courses recording regularly reports the working schedule to operations explorer; operations explorer reports the financial conditions and construction schedule to school directors.

e. internal party follows the normal mode of operation and management.

7. research of the developing process 7.1. source of funding and technology in the early stage of startup

notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.

the cop formula is:

fixed costs (fc) variable costs (vc) divided by number of units = production cost per item

in this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.

a. source of funding:

1) government: provides certain percentage of infrastructure building subsidies

2) mooc development companies: take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. source of technology: in the initial stage, foreign mooc developers are the main provider of mooc technology and chinese underwriting companies such as netease focuses on its promotion. with greater

phases, chinese colleges and mooc development companies will be capable of developing mooc platforms independently

7.2. utilization of funding, improvement of technologies and their timetable in the early stage of startup a. improvement of technology

1) infrastructure building, which primarily focuses on holding online courses;

estimated cost of production budget:

2) hardware storage manager needed for building online database of students’ learning experience;

estimated cost of production budget:

3) long-term research budgets for academic mentoring system;

estimated cost of production budget:

4) research and development expenditures for derivative programs of moocs

estimated cost of production budget:

support financially and strategically in later b. marketing

1) development expenditure for cooperation with foreign mooc platforms and participating colleges; estimated cost of production budget:

2) trial operation of promoting mooc to local high schools (adjacent to the headquarters of the company); estimated cost of production budget:

3) enlarging influence by advertising through mass media;

estimated cost of production budget:

4) keeping necessary level of cash liquidity by managing flows of capitals,

estimated cost of production budget:

8. financial analysis

note the expected income refers to the net income or net profits.

8.1. budgets of programs in the early stage (see 7.2. utilization of funding, improvement of technologies and their timetable in the early stage of startup) 8.2 estimated income a. fees of courses;

expected income: b. issuing of verification; expected income:

a. charges of derivatives of moocs; expected income:

b. franchise fees for technological sharing; expected income:

8.3 distribution and utilization of expected income

a. construction of mooc platform and production of courses, estimated:

b. development and perfection of other functions of the platform, estimated:

c. marketing programs, estimated:

8.4 improvement plan of the financial management system

a. forming an operational college-company financial model with reference to specific commercial agreement; b. utilizing and perfecting the existing

online payment system; c. opening discussions with the government on specific financial certification process;

9.opportunity and risk

9.1 feasibility evaluation (advantages and disadvantages)

assessing advantages:

1. goes with the tide of global development of mooc (massive open online courses)

2. conforms to the current structural reform of chinese education, noteworthily the reforms of chinese college entrance exam

3. supports the integration of regional educational resources, fosters academic exchange and furthers educational equality within the country by promoting the educational resource sharing 4. strengthens the links between

chinese senior high schools and colleges by reforming traditionally disparate learning methods between these two institutions, advancing senior high school’s sense of recognition of college majors and their ability to undertake college courses

5. reforms traditional teaching ideals and patterns of teachers, thus promotes educational innovation and modernization through advancing teachers’ informatization skills

6. market potentials as analyzed in the earlier parts. (see for reference)

assessing disadvantages:

1. regional educational development discrepancies and different levels of promotion of moocs among senior high school students may exacerbate current educational inequality between regions. and

relatively low-income individuals may lack the capability to afford computers or other necessary equipments to access to mooc platforms, meanwhile, schools in impoverished areas may be exposed to instable network connection due to financial dilemmas. to tackle these problems, it requires the government to make feasible, region-specific or community-specific arrangement of resources input and planned performance in the process of formulating plans for the informatization of education.

2. putting the chinese senior high school-college mooc credit system into practice may encounter difficulties including realizing absolute equality, as technological barriers remain to eliminate all forms of plagiarism. 3. over internationalization of education may on the other hand stifle the continuation and

development of chinese traditional culture

4. obstruction in the promotion may include the following aspects:

a. uneven qualities of different moocs

b. possible repetitive use of educational resources in mooc platforms

c. high cost of traditional agents of network

d. technological barriers

e. inadequate social awareness and accepetance

5. personalized online learning experience requires innovation in relevant technologies

6. pure online learning may lead to inadequate moral education for senior high schools adolescents and impair their social functioning with lack of face-to-face communication.

conclusion:

with thorough consideration about the

opportunity and risks of this business, we

draw the final conclusion that by actively its potential losses. as analyzed in the earlier parts of this business plan, this business will introduce a new level of quality in chinese education, particularly in advancing the links between senior high schools and colleges. and it is estimated to become a world-known brand over the promoting moocs in chinese senior high next ten years.

schools, its estimated benefits far outweigh

references.

[1]lori breslow, david e. pritchard, jennifer deboer, glenda s. stump, andrew d. ho, daniel t. seaton - studying learning in the worldwide classroom research into edx’s first mooc. research & practice in assessment, vol-8, summer 20xx.

[2]veronica diaz, malcolm brown, stephen pelletier -learning and the massive open online course, educase - a report on the eli focus session, may 20xx.

[3]jiahua wang, jing wang - mooc- and its value of a gloabalizing education system to china. accenture.

[4]uwe brandenburg, jiani zhu - higher education in china in the light of massification and demographic change. arbeitspapier nr. 97 ,oct, 20xx.

[5]xin chen, deborah r. barnett, and casheena stephens- fad or future: the

advantages and challenges of massive open online courses (moocs) september, 20xx.

[6]brynn zuccaro – the small business online marketing guide, tips advice to grow your

business through online marketing.

[7]rieva lesonsky - the entrepreneur’s guide to doing business online. entrepreneur magazine.

[8]long-term education reform and development plan (20xx-2020) xinhua news agency, beijing, july 20xx.

[9] the ten hot spots in chinese high school education 20xx. journal of high school education – new years special vol 7, december 20xx.

[10]quick educational news(jiao xue kuai xun) vol,212. zhejiang university senateof academic affairs. june, 20xx.

[11]fourth summit of famous secondary school principals, may 20xx, china education daily.

[12]zhang xiuping - the combination of traditional teaching method and problem based

learning the china papers, vol. 1, october 20xx

[13]email chat with co-school director of shanghai tsinghua university.

篇13:再造商业模式

---企业需要选择一个适合自己的、好的商业模式。那么,什么样的商业模式才是好的商业模式呢?

---由于行业各异,宏观和微观经济环境处于不断变化的状态中,没有一个单一的特定商业模式能够保证在各种条件下都产生优异的财务结果。这在埃森哲咨询公司对70家企业的商业模式所做的研究分析中得到了充分的证明。尽管埃森哲还没有发现一个始终正确的商业模式,但却发现成功的商业模式至少具有3个共同的特点:

---首先,成功的商业模式要能提供独特价值 。有时候这个独特的价值可能是新的思想;而更多的时候,它往往是产品和服务独特性的组合。这种组合要么可以向客户提供额外的价值;要么使得客户能用更低的价格获得同样的利益,或者用同样的价格获得更多的利益。例如,美国的大型连锁家用器具商场home depot,就是将低价格、齐全的品种以及只有在高价专业商店才能得到的专业咨询服务结合起来,作为企业的商业模式。

---其次,胜人一筹的商业模式是难以模仿的。企业通过确立自己的与众不同,如对客户的悉心照顾、无与伦比的实施能力等,来提高行业的进入门槛,从而保证利润来源不受侵犯。比如,直销模式(仅凭“直销”一点,还不能称其为一个商业模式),人人都知道其如何运作,也都知道戴尔(dell)公司是此中翘楚,而且每个商家只要它愿意,都可以模仿戴尔的做法,但能不能取得与戴尔相同的业绩,完全是另外一回事。这就说明了好的商业模式是很难被人模仿的。

---最后,成功的商业模式是脚踏实地的。脚踏实地就是实事求是,就是把商业模式建立在对客户行为的准确理解和假定上。比如说,企业要做到量入为出、收支平衡。这看似不言而喻的道理,要想年复一年、日复一日地做到,却并不容易。现实当中的很多企业,不管是传统企业还是新型企业,对于自己的钱从何处赚来,为什么客户看中自己企业的产品和服务,乃至有多少客户实际上不能为企业带来利润、反而在侵蚀企业的收入等关键问题,都不甚了解。这样不切实际的“商业模式”,在.com狂热的时候,简直数不胜数。

---总之,好的商业模式必须能够突出一个企业不同于其他企业的独特性。这种独特性表现在它怎样赢得顾客、吸引投资者和创造利润。优秀的商业模式是丰富和细致的,并且它的各个部分要互相支持和促进;改变其中任何一个部分,它就会变成另外一种模式。

---再造的途径

---设计得再好的商业模式也不可能永恒。商业模式必须根据客户需求的变化,以及市场竞争形势的演变而作出调整和变化。基于与公司管理层和市场分析人员的交流,埃森哲总结出以下6种再造商业模式的途径:

---第一,通过量的增长扩展现有商业模式。美国专营b2b业务的w.w. grainger公司,向全球超过100万家工商企业、承包商和机构客户供货,其产品从设备、零部件到办公用具和日常劳保用品,一应俱全。该公司一直尝试通过多种途径,使客户订货非常容易。这些途径包括设在各地的分支机构、电话、传真、印刷目录等,现在再加上网上订货,就更强化了其以方便顾客为价值诉求的商业模式。在原有商业模式的基础上将业务引向新的地域、增加客户数量、调整价格、增加产品线和服务种类等等。这些都属于通过量的改变,在原有商业模式基础上增加回报。

---第二,更新已有商业模式的独特性。这种途径注重更新的是企业向客户提供的价值,借以抵抗价格战带来的竞争压力。以全球领先的半导体测试设备供应商美国teradyne公司为例,它以创新产品赢得客户,但盈利却来自源源不断的产品升级和周到细致的服务。它向客户提供的价值自然就从尖端产品转移到了值得信赖的服务上。为了给它的商业模式注入活力,teradyne公司定期向市场推出突破性产品,以此提高企业竞争门槛。

---第三,在新领域复制成功模式。有些情况下,企业用现成手法向新市场推出新产品,等于在新条件下复制自己的商业模式。美国的aurora foods和gap即是这样的.企业。从某种意义上说,aurora foods是一个打造食品行业品牌的平台。该公司旗下有9个品牌,但没有一个打aurora牌子的。公司管理层很乐于购买市场表现不尽如人意的品牌,如aunt jemima华夫饼和lender’s百吉饼等,然后利用公司强有力的品牌营销能力和降低成本的运营能力,给这些品牌注入新的生命力。gap也是用品牌营销优势和商品管理知识,复制全新的“酷品牌”零售模式,如其旗下的babygap、banana republic、old navy clothing等。

---第四,通过兼并增加新模式。相当多的公司是通过购买或出售业务来重新为自己的商业模式定位,seagram公司便是个很有趣的例子。它本来是家生产葡萄酒和烈酒的公司,通过兼并变成了提供娱乐服务的公司。在这以后,它又被法国vivendi universal公司收购。后者显然是想利用自己的移动电话、付费电视和门户网站业务向消费者提供前者的内容服务。到了12月,大概是新东家不胜“酒力”,事情起了变化。vivendi universal将seagram的葡萄酒和烈酒业务分别卖给了另外两家公司。经过几番兼并收购,seagram公司当初的商业模式已不复存在。

---第五,发掘现有能力,增加新的商业模式。有些公司围绕自身独特的技能、优势和能力建立新的商业模式,以实现增长。加拿大的bombardier公司是靠制造雪地车起家的,它通过分期付款方式向客户销售雪地车,开始涉足财务服务;进而又开展雪地车租赁业务。与此同时,制造雪地车的经验又使其能够向大规模制造业发展,包括飞机制造等。它再利用其租赁和航空业的经验,面向企业和富裕个人出售部分飞机所有权。就像是踩着石头过河,bombardier利用它在一个商业模式中发展起来的能力、知识和关系,创造出一系列成功的商业模式。

---第六,根本改变商业模式。这种情况在it业尤其多见。大型跨国公司ibm、hp如此;国内公司如联想、神州数码也不例外。它们从卖pc、造pc,到系统集成、电子商务,不断改变着商业模式。此举意味着对整个企业进行改造――从组织、文化、价值和能力诸方面着手,用新的方式创造价值。一些公司的产品逐渐失去了往日的锋芒,变成了附加值不高的大宗商品。决策者因而企图向上游或下游延伸,或者从制造业转向提供服务或凯发k8游戏的解决方案,此时它们所面对的挑战就是根本再造商业模式。

---企业管理层只有先清晰地表述出本企业的商业模式,才能把注意力集中在特定的发展方向上。接下来,管理层还要了解,员

工是否知道企业的商业模式?是否知道他们怎样为之做出贡献?员工是否意识到是什么因素使得公司不同于别家?是否清楚公司的钱是如何赚来的?如果员工对这些了然于心,那么,员工日常的一举一动就会支持公司的利润增长。只有每一位员工都明白无误地知道企业的商业模式,并清楚自己能为之做出什么贡献,企业才能获得持续的竞争力。

篇14:何谓商业模式

商业模式由四个密切相关的要素构成,这四个要素相互作用时能够创造价值并传递价值,目前来说最重要的是创造价值,

客户价值主张(customer value proposition, cvp) 凡是成功的公司都能够找到某种为客户创造价值的方法,即帮助客户完成某项重要工作的方法。在此,“工作”的含义是指在特定情境下需要解决的一个根本性问题。只要了解了工作的含义以及工作的各个维度(包括如何完成工作的整个过程),我们就可以为客户设计凯发k8游戏的解决方案了。客户工作的重要性越高,客户对现有方案的满意度越低,你的凯发k8游戏的解决方案比其他可选方案越好(当然还有价格越低),你的客户价值主张就越是卓越。我们发现,提出客户价值主张的最佳时机是:其他可选产品和服务的设计都未考虑到真正的工作需求,而你此时却可以设计出圆满地、真正地完成这一工作的凯发k8游戏的解决方案。

赢利模式(profit formula) 赢利模式是对公司如何既为客户提供价值、又为自己创造价值的详细计划,包括以下构成要素:

* 收益模式:价格×数量

* 成本结构:直接成本,间接成本,规模效益。成本结构主要取决于商业模式所需要的关键资源的成本。

* 利润模式:在已知预期数量和成本结构的情况下,为实现预期利润所要求每笔交易贡献的收益,

* 利用资源的速度:为了实现预期营业收入和利润,我们需要多高的库存周转率、固定资产及其他资产的周转率,并且还要从总体上考虑我们该如何利用好资源。

人们往往把“赢利模式”和“商业模式”概念混为一谈。事实上,赢利模式只是商业模式的一部分。

关键资源(key resources) 关键资源(又称资产)是指向目标客户群体传递价值主张所需的人员、技术、产品、厂房、设备和品牌,这里我们关注的是那些可以为客户和公司创造价值的关键要素,以及这些要素间的相互作用方式。(每个公司都有一般资源,但这些资源无法创造出差异化竞争优势)

关键流程(key processes) 成功企业都有一系列的运营流程和管理流程,以确保其价值传递方式具备可重复性和扩展性,这些流程包括培训、产品研发、生产、预算、规划、销售和服务等日常周期性工作。此外,关键流程还包括公司的规则、绩效指标和规范等。

上述四个要素是每个企业的构成要素。客户价值主张和赢利模式分别明确了客户价值和公司价值,关键资源和关键流程则描述了如何实现客户价值和公司价值。

这一框架看似再简单不过了,它的力量蕴藏于各部分之间复杂的互依关系。四个要素中的任何一个发生重大变化,都会对其他部分和整体产生影响。成功企业都会设立一个相对稳定的体系,将这些要素以持续一致、互为补充的方式联系在一起。

篇15:什么是商业模式

企业与企业之间、顾客之间、渠道之间、企业的部门之间等存在的各种各样的交易关系和连结方式称之为商业模式。

简单来讲,商业模式就是公司通过什么途径或方式与内外部发生关系来赚钱。

比如工厂通过生产和销售商品来赚钱;代理商通过买卖商品来赚钱;快递公司通过送快递来赚钱;通信公司通过收话费赚钱等等。

现代管理学之父彼得·德鲁克曾经说过:当今企业之间的竞争,不是产品之间的竞争,而是商业模式之间的竞争。

甚至有学者提出,没有商业模式不开公司。

可见,商业模式对于现代企业的重要性。在产品同质化严重,企业竞争白热化的市场环境下,很多企业“被逼着”不断进行创新,但在产品、服务创新已经成为“标配”的严峻形势下,想要获得“突围”,企业还必须进行商业模式创新,才能拓宽收入来源,实现盈利方式的多元化及可持续性。

小米的生态圈模式

很多人认为小米的成功,靠的是产品的创新,但实际上它靠的是商业模式的创新。同样是做手机,锤子手机的创新能力并不比小米差,但为什么小米成功了?

因为在小米的商业模式里,收入来源远远不止硬件。创始人雷军在小米招股说明书中写道:小米不是单纯的硬件公司,它是“一家以手机、智能硬件和iot平台为核心的互联网公司。”

换句话说,小米打造的是一个商业生态圈,在这个生态圈里,有上游的供应链,中游的其他互联公司,以及下游的超级用户——“米粉”,通过建立一个价值平台,实现生态价值的最大化。

其中“米粉”是这个生态圈里的核心,小米围绕“米粉”各方面的需求,来生产各种性价比非常高的产品。

如果将商业生态链和大自然生态链比较,那么,传统企业可以是商业生态链中某一个元素,如:某一种动物、某一种植物、或者是某一条河流。

而生态链企业,则是指企业自己就构成了一个“生态圈”,有其赖以生存的“动植物群落”,和“空气、土地等公共资源”,甚至还有让你舍命狂奔的敌人。

篇16:什么是商业模式

新型的商业模式,除了以小米为代表的生态圈模式,还有以网络游戏为代表的免费模式,淘宝为代表的创业平台模式,微商为代表的“共享”客户的跨行模式,以及各种加盟托管模式等等。

【氢商业模式】认为,无论是哪种商业模式,成功的商业模式可以帮助企业离开红海市场,找到蓝海市场;或者帮助企业找到新的盈利增长点。

所以,商业模式的设计必须从市场的需求出发的,结合企业的核心优势,通过产品、渠道、营销等创新帮助企业实现盈利,乃至建立壁垒。

商业模式如何设计?

在《商业模式新生代》一书里,商业模式画布一共包含九大模块,分别是:

1. 价值主张:你能为的客户提供什么价值,也就是客户为什么要买你家的产品?

2. 客户细分:你的细分客户群体是谁,有什么特点?

3. 渠道通路:你通过什么渠道把价值主张传递给你的客户?

4. 客户关系:你用什么方式和你的客户维持关系,并让他们持续不断地下单?

5. 收入来源:你的企业有哪些收入途径?

6. 关键业务:为了做到以上几点,你需要做什么?

7. 核心资源:你手头上有哪些有价值的资源?你能整合某些资源,让其成为你的优势吗?

8. 关键合作:你的凯发k8游戏的合作伙伴是谁?

9. 成本结构:你的成本结构有哪些?

模块之间紧密相连,价值主张决定了细分市场,定位不同的客户细分群体就要开拓精准渠道通路传递价值主张,并维持良好而持久的客户关系,及拓宽收入来源。

然后把焦点放在那些能帮你达成以上目标的关键业务上,思考如何最大化运用核心资源,提升企业竞争优势,通过与合适的凯发k8游戏的合作伙伴合作,进行资源整合,共同打造生态链价值最大化,并控制成本结构。

【氢商业模式】主张“小而美,简而精”,在重构或者设计商业模式时,企业必须注意以下几点:

1. “先消后产”。“客户”在商业模式中是最重要的关键核心,所以,在寻找细分市场过程中,必须考虑目标市场的规模、持续发展的可能性、市场竞争等,然后再全力以赴把细分市场做到第一,并把核心的关键业务做到最好,把非关键的业务外包给更专业的个体或组织。

2. 建立良好的客户关系应该以建立信任度及塑造品牌为目的。从弱关系催化为强关系,在这个过程中,更需要注重渠道创新。例如渠道整合或者跨界渠道,去实现渠道价值最大化。

3. 小而美的经营可以做到“鲸鱼效应”。现代社会,单打独斗、个人英雄主义的时期已过去,最理想的状态是强强联盟。新时代下,企业不论大小,都需要合作,例如耐克是没有生产厂家的,只做设计和销售;苹果也一样。

古训有言,大道至简,对于商业模式亦是如此。我们主张商业模式应该“简单、粗暴、有效”,简单是指需要我们运用最简的思维,把复杂的商业模式用清晰的线连起来。在用户、客户、痛点之间寻找到最好的凯发k8游戏的解决方案。

篇17:再造商业模式

只有每一位员工都明白无误地知道企业的商业模式,并清楚自己能为之做出什么贡献,企业才能获得持续的竞争力。

---不断创新是企业保持生命力的唯一途径。在变幻莫测的商业环境中,企业必须随时调整自己的商业模式。管理者可以把商业模式想象成一套积木,在搭积木的游戏中尝试用新的积木来扩大策略范围,用不同的搭配方式创造出新的盈利组合。

篇18:再造商业模式

---企业需要选择一个适合自己的、好的商业模式。那么,什么样的商业模式才是好的商业模式呢?

---由于行业各异,宏观和微观经济环境处于不断变化的状态中,没有一个单一的特定商业模式能够保证在各种条件下都产生优异的财务结果。这在埃森哲咨询公司对70家企业的商业模式所做的研究分析中得到了充分的证明。尽管埃森哲还没有发现一个始终正确的商业模式,但却发现成功的商业模式至少具有3个共同的特点:

---首先,成功的商业模式要能提供独特价值 。有时候这个独特的价值可能是新的思想;而更多的时候,它往往是产品和服务独特性的组合。这种组合要么可以向客户提供额外的价值;要么使得客户能用更低的价格获得同样的利益,或者用同样的价格获得更多的利益。例如,美国的大型连锁家用器具商场home depot,就是将低价格、齐全的品种以及只有在高价专业商店才能得到的专业咨询服务结合起来,作为企业的商业模式。

---其次,胜人一筹的商业模式是难以模仿的。企业通过确立自己的与众不同,如对客户的悉心照顾、无与伦比的实施能力等,来提高行业的'进入门槛,从而保证利润来源不受侵犯。比如,直销模式(仅凭“直销”一点,还不能称其为一个商业模式),人人都知道其如何运作,也都知道戴尔(dell)公司是此中翘楚,而且每个商家只要它愿意,都可以模仿戴尔的做法,但能不能取得与戴尔相同的业绩,完全是另外一回事。这就说明了好的商业模式是很难被人模仿的。

---最后,成功的商业模式是脚踏实地的。脚踏实地就是实事求是,就是把商业模式建立在对客户行为的准确理解和假定上。比如说,企业要做到量入为出、收支平衡。这看似不言而喻的道理,要想年复一年、日复一日地做到,却并不容易。现实当中的很多企业,不管是传统企业还是新型企业,对于自己的钱从何处赚来,为什么客户看中自己企业的产品和服务,乃至有多少客户实际上不能为企业带来利润、反而在侵蚀企业的收入等关键问题,都不甚了解。这样不切实际的“商业模式”,在.com狂热的时候,简直数不胜数。

---总之,好的商业模式必须能够突出一个企业不同于其他企业的独特性。这种独特性表现在它怎样赢得顾客、吸引投资者和创造利润。优秀的商业模式是丰富和细致的,并且它的各个部分要互相支持和促进;改变其中任何一个部分,它就会变成另外一种模式。

---再造的途径

---设计得再好的商业模式也不可能永恒。商业模式必须根据客户需求的变化,以及市场竞争形势的演变而作出调整和变化。基于与公司管理层和市场分析人员的交流,埃森哲总结出以下6种再造商业模式的途径:

---第一,通过量的增长扩展现有商业模式。美国专营b2b业务的w.w. grainger公司,向全球超过100万家工商企业、承包商和机构客户供货,其产品从设备、零部件到办公用具和日常劳保用品,一应俱全。该公司一直尝试通过多种途径,使客户订货非常容易。这些途径包括设在各地的分支机构、电话、传真、印刷目录等,现在再加上网上订货,就更强化了其以方便顾客为价值诉求的商业模式。在原有商业模式的基础上将业务引向新的地域、增加客户数量、调整价格、增加产品线和服务种类等等。这些

[1] [2]

篇19:知名商业模式

现在“商业模式”一词几乎成了人们谈论商业公司时的口头禅,言不称商业模式是不现实、缺乏战略的,今天我们就来看看世界知名公司的商业模式是怎样运转的,

(1)盖茨的商业模式

盖茨是一个天才,在1977年他21岁的时候创办了微软公司。1986年3月微软上市,他30岁时,就成了亿万美元富翁!

但他为什么一个人能赚这么多钱?

其实,盖茨的亿万财富并不是说他已经实现了这么多的盈利收入,而是在他公司上市后,股票市场对微软未来的收入非常看好,然后愿意给微软的股票很高的价格,也就是说,盖茨今天的财富更多的是反映微软未来的收入,反映微软未来能赚多少钱,是股市帮助盖茨把未来的收入提前变现,他今天的财富不是靠过去已赚的收入累计起来,而是未来收入的提前累计。所以,是股市帮了他的忙,是股市非常看好微软的未来”。

那么,为什么微软会这么赚钱?它跟别的公司有什么差别?原因当然很多。,在餐馆、商店打工,自己赚钱上学。他的家境极普通。大学毕业后,在一家连锁商店工作过两年,1941至1945年当兵。1945年至 1962年间,在阿肯色州的农村,他通过加盟‘ben franklin’品牌开过多家连锁店,当时让他极其痛苦的问题有两个,一是他必须付很高的批发价进货,他的规模太小,没办法,只好忍受批发价,得不到出厂价;二是像阿肯色农村这种边远的地方,人口少,市场小,没有批发商愿意往那里送货,沃尔顿自己必须想法安排货运,让成本升高。

就以今天中国农村的情况为例,农村人口稀少,收入又低,不仅银行和保险公司不愿意去,就连一般的平价超市也觉得那里没油水,不愿去。结果,收入低的农村反而得不到廉价商品。当时,美国农村也如此,一般认为,在人口少于5万的乡镇开平价商场,是不会赢利的,所以,那时的连锁超市都集中在城市,在那里互相竞争砍价,避开乡村。也恰恰因为是这样,沃尔顿先生反倒觉得乡村才有机会,因为那里竞争少,只要价格足够低,即可赢得市场。

1962年,在阿肯色州的一个小镇,沃尔顿开了,它的平均库存时间在6到13天,而竞争对手的库存时间为75至100天。电脑淘汰速度、降价速度一直很快,这种库存时间优势对戴尔的成功极为关键。

如果直销模式这么节约成本,这跟特定产品的标准化程度有关,标准化程度越高、越成熟、越简单的产品,越便于做直销。个人电脑到1985年已具备这些特点,已相当标准化。但是,有很多东西是非常个性化的,比如,女士服装、时装,还有汽车、食物等许多商品,可能难以直销,一般人都喜欢看一眼、试一下才决定买不买。所以,零售商店不可能被淘汰,总会有市场,只是人们必须为此多付一些钱。

戴尔的‘定制加直销’模式还有其它优势。实际上,它特像中国的房地产模式,开发商在盖楼房之前,就把房子预售给客户,先得到房价,然后再用这些钱盖房,这样,不仅开发商自己不需多少本钱,而且拿到这些售价后,可以把钱存在银行先赚利息,或者做别的投资,大大提高利润空间。戴尔在大学时,没有本钱就能开公司,道理也在此。

为什么读书?

戴尔在1985年,也就是在大二时,退学不读书了,

盖茨以及他的搭档——保罗。艾伦也大学没念完,就退学办公司了,香港首富李嘉诚也如此。妈妈不是说读书很重要,否则不会有出息。但,他们为什么那么成功,都是亿万富翁呢?表面看,好像是这样。但是,对多数人来说,不一定从小就知道自己对什么最感兴趣、自己立志一辈子做什么,也不一定知道自己最适合做什么工作。所以,多数人需要小学、中学、大学这一系列规范化的教育,通过这些教育,一方面学会做人,知道社会的过去、今天和明天;另一方面,也给每个人时间和机会,去了解自己到底想做什么,对什么感兴趣,学会一些谋生的技能,等等。当然,并不是每个大学毕业生必然比没上过大学的人更成功,同样地,也不是每个没上过大学的人必然不会成功。上大学,好的教育,只不过让自己成功、让自己过好生活的机率增加一些,但并不能保证任何东西。

像戴尔、盖茨、艾伦,他们从小就着迷于电脑,中学时,就把电脑技术的方方面面了解很透,他们去当地大学旁听电脑课、去计算机房实习。虽然还没进大学,或者进了大学但没念完,可是,他们已把大学相关内容学透了,自学有时能达到‘一日胜读十年书’的效果。所以,课堂只是学习的一种方式,自学看书,或以其它方式学习,也是可行的。不过,对多数人,大学这种有组织的系统学习可能是最有效的方式。就像制造业工厂一样,大学能达到规模效果,是系统产出,是批量生产。

的确,对中国家长来说,我们习惯于认为“唯有读书高”,所以,对后代,不管三七二十一,总要他们学位一个接一个地拿,最好是拿到博士学位或更高。为什么大家只顾追学位,不太管自己小孩到底喜欢做什么、适合做什么呢?并不是每个人拿到博士、学问做深了才幸福。

一种可能的解释是历史上的科举制,“学而优则仕”,只有读好书才能做官。到如今的中国,什么都国有,什么都由行政权力控制,从行政资源到商业机会都由官权控制着。在这样超度官权管制的社会里,学位可能是每个机关、每个单位都必然要求的,否则,庞大的官僚体系就无法管制,就会到处走后门。所以,这样的社会,只好通过学位这种硬指标,来证明每个人的能力,离开学位就无法客观判断了。于是,为了适应这种社会,大家只好盲目追求学位,不管这些学位有没有用、适不适合自己的小孩。—— 追求学位当然过于机械化,但是被这种制度逼出来的理性选择。

可是,在美国这种私有制社会里,公司和财产都是私人的,不是控制在官权力手中。只要你能创业,办自己的公司,能创造价值,你就不需要通过学位证书向任何人证明你的能力,你就是自己的老板,有没有上过正规大学,这不重要,重要的是你的真实能力。所以,在美国,就有戴尔、盖茨、艾伦这些没上完大学但极端出色的个人故事,父母也没必要逼着小孩没完没了地追求学位,浪费掉许多青春年华。

篇20:什么是商业模式

经常有人来我这里谈合作,他们经常问我们是哪种商业模式,开始我都一个个的很耐心的解答他们,慢慢的我就发觉有点不对劲,“商业模式”这个概念有这么普及吗?

在问我这些问题的人中,有在内衣这个行业经营多年、经验极其丰富的老人,有刚入行的新兵,甚至还有之前压根就没有从事过经营活动的新人,他们的文化程度也有高有低,社会经验也各不一样,

终于有一次在回答完一个大姐的咨询之后,我反问她,你们在使用什么样的商业模式?

她说她不知道。

“那你为什么问我们在用什么样的商业模式呢?”

“我咨询了好几个内衣公司,他们都说他们有什么样的商业模式,我想你们肯定也有的”

“那他们是什么样的商业模式呢?”

“加盟模式啊!”

“加盟模式?加盟都普及了,还能叫做模式?你能具体点吗?”

她想了下,说:“好像也没什么特别的,我问了好几家,他们说的什么模式都差不多,就是几折供货给我,我按照不低于吊牌价8.8折销售;然后就是形象货柜怎么支持,再就是人员培训什么的。”

“还有吗?”

“就这些啊!”

我算是弄明白了,很多人所说的“商业模式”其实充其量就是一个“商业方式”,估计很多连那些给别人宣导“商业模式”的人自己都不太明白什么叫商业模式吧!

商业模式这个名词第一次出现在50年代,但直到90年代才开始被广泛使用和传播。它的英文名叫business model,风险投资者使用这一名词比较多。对风险投资者来说,有一个好的商业模式,成功就有了一半的保证。

那么,什么是商业模式呢

商业模式是一个企业满足消费者需求的系统,这个系统组织管理企业的各种资源(资金、原材料、人力资源、作业方式、销售方式、信息、品牌和知识产权、企业所处的环境、创新力等输入变量),形成能够提供消费者无法自力而必须购买的产品和服务(输出变量),具有自己能复制但不易被别人模仿的商业特性。

商业模式简单的说就是企业通过一种独特的、不易被模仿的商业途径来整合产业链的各个环节,让参与进来的各个企业、投资者和消费者共同获益的一种商业系统,

在现实生活中,很多人所说的商业模式往往只是一种商业方式。

商业模式不同于商业方式:

1, 商业模式是一个宏观的经营体系,它整合了企业在经营过程中的各个环节,让各个环节协同高效运作,并以一种简单的方式表现出来,外界人看到的只是它的表现方式。而商业方式仅仅是一种微观的、具体的经营方法。

2, 商业模式的设计由内而外,它外在的表现往往很简单,让人有种“一看就会”的感觉,但却又是无法模仿。曾经有个非常有实力的企业看到了都市丽人模式的强大爆发力,不惜花血本请风云营销师策划、请当红明星代言,但就是没能整出第二个都市丽人,还把自己的老品牌整成了四不像,市场受到特大影响,公司也元气大伤。

商业方式就是在经营过程中所使用的不同方法,它很容易被模仿,很容易千篇 一律。

3, 商业模式就像一台发动机,它可以创造源源不断的动力,催生无限的商机。如全世界最有价值的餐饮企业麦当劳,它的主打产品是汉堡,但它的汉堡基本不赚钱,因为这么大的汉堡,要用最好的牛肉,最好的面包,要用最好的油,超过十分钟没卖掉就得扔掉。但麦当劳靠它的汉堡吸引人气,靠可乐、薯条、玉米等赚取“小”钱,靠集中采购、降低供应链成本赚取“中”钱,通过商业房产赚取“大”钱(麦当劳,或者与原来的土地所有者签署20~30年的长期租约,或者自己买断整个土地建造房屋,或者是长期持有,或者转租加盟商,这样房地产就有升值的巨大空间)。商业方式不具备延伸性。

4, 商业模式具有时效性。当一个商业模式运行多年之后,它的运作机制已经不再是经营机密,可以轻易被竞争对手模仿。当一个商业模式在行业里普及的时候,它就不再是一种商业模式,而是演变成为一种商业方式。如现今的内衣行业,绝大多内衣品牌都是通过发展加盟商的方式来经营的,“加盟”已经在行业普及了,所以,“加盟”只能是算作内衣行业的一种经营方式,而不是商业模式。

田苗,武汉天赐内衣品牌管理机构总经理,毕业于湖北经济学院,先后从事过医药、营销企划和服装行业。在内衣行业工作多年,曾服务于多家著名内衣(集团)公司。武汉天赐内衣品牌管理机构是一家立足湖北、面向全国的内衣品牌运营商,现旗下主要经营品牌有美胸皇后调整内衣、帝梦诗内衣和秀界塑身衣等品牌,欢迎进入公司网站www.teanc.cn

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